![]() This pooling of reviews and ratings is especially valuable for newly launched products that have no reviews at launch.Īnother benefit is allowing customers to easily see all of the options available on a single page. This increase in review count can improve consumer confidence in your Amazon listing and improve Click Through and Purchase Conversion Rates. In a variation, reviews and ratings are generally pooled into a single sum amount when displayed to a customer in search. One of the main benefits of Variations is that they combine reviews and ratings of the ASINs included. Benefits of Creating a Variation on Amazon In this article, we will cover the benefits of creating a variation, some basic terms, and concepts related to variations, how to set up a variation from scratch, and how to edit an existing variation. When considering variation strategy it is important to understand what variations types you have access to, how the products in your catalog are related, and how the individual listings or ASINs are currently set up on. Multiple levels of variation can be created to increase the number of products included in a variation (a Size Name x Color Name variation type for example). The variation types Amazon offers to Sellers and Vendors include Size Name, Color Name, Pattern Name, and Scent Name just to name a few. ![]() Variations are what link products of various colors, sizes, etc. ![]() Variations on Amazon provide convenience for customers by allowing them to view multiple related products on a single product detail page. ![]()
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